Beyond the Draft

A bold and cohesive event identity developed for a live college event and applied across multiple promotional formats.

Mockup of a double sided postcard that has event details on it. Uses bold colours and typography.

My Role

Graphic Designer

Timeline

3 weeks

Tools

Adobe Illustrator

InDesign

Photoshop

After Effects

What I Did

Logo Design

Print Media Design & Layout

Promotional Materials Design

Video Animation

*Note: This project was created for a live college event. The visual identity developed was selected for use across official event materials.

Objective

The 2026 Graphic Design Grad Show event at Fanshawe College required a refreshed visual identity that could represent its evolving direction while maintaining strong recognition across student audiences. The goal was to develop a distinctive and adaptable brand system that could be applied across a range of promotional materials, including posters, postcards, banners, and merchandise.

Process

I developed a bold, adaptable identity using a neon colour palette and strong typography to ensure high visibility in busy environments. The system was applied across posters, postcards, and large-format banners to maintain clarity at different scales. Merchandise concepts, including hoodies and stickers, extended the brand, while a flexible file setup allowed for easy expansion. The final identity was selected and implemented across official event materials.

Shows 4 different variations of the primary and secondary logos for 'Beyond the Draft'.

Mockup of the poster designed for the 2026 Graphic Design Grad Show event.

Mockup of the banner designed for the event placed in an environment that depicts Fanshawe College.

Mockup of 3 sheets that have a colouring page aspect to it. This is an interactive piece where visitors can colour in the words themselves.

Potential mockups shots of 3 instagram posts that portray the event details. The first post says the main details of the event. The second post says there is 1 week left for the event. The third post says doors open at 6pm.

6 mockups of hoodies that students could get as a keepsake for the event. The left most top and bottom ones show a general hoodie design. The middle top and bottom ones show the hoodies where the front has a students name on it in a stylized way. The right most top and bottom ones have the students initials on the front of the hoodie.

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