Event Logo & Pass Design
Graffiti Alley
A vibrant, illustrative event identity inspired by Toronto’s Graffiti Alley, including a logo, event pass, and landing page.
My Role
Graphic Designer
Timeline
4 weeks
Tools
Adobe Illustrator
InDesign
Photoshop
What I Did
Logo Design
Event Pass Design
Landing Page Web Design
Objective
The Royal Ontario Museum required promotional materials for the Graffiti Alley exhibition that would attract a younger, design-conscious audience while maintaining alignment with institutional standards. The objective was to create a cohesive event pass and landing page reflecting urban street culture.
Process
I developed a vibrant, graffiti-inspired colour system and layered typographic compositions to reflect the exhibition’s energy. The visual language was applied consistently across print and digital formats, ensuring brand cohesion while balancing cultural expression with clarity and legibility.
