Crumbl Cookies

A playful Crumbl mascot was brought to life through illustration and animation, adding personality and charm to the brand.

Static image of the illustrated background and mascot for the Crumbl character animation project.

My Role

Illustrator & Animator

Timeline

4 weeks

Tools

Procreate

Photoshop

After Effects

What I Did

Mascot Illustration

Scene Animation

Objective

The project required the development of a brand-aligned mascot and short promotional animation to enhance audience engagement. The animation needed to communicate warmth, personality, and a clear promotional message.

Process

I designed a soft, hand-drawn mascot aligned with Crumbl’s pastel brand palette. Supporting props were developed to build narrative context within the animation. The final sequence integrates storytelling and motion to deliver the promotional message.

Flat lay of the project assets used in the animation. Included is the main character, the different facial expressions, the box with a parachute, and the background.

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