Wildcard Brewing Co.

A cohesive craft beer identity including logo design, three bold labels, and promotional magazine and social media ads.

Mockup of 3 beer bottles showing the cohesive design of the beer labels. Included is the red IPA, blue pale ale, and yellow blonde ale.

My Role

Branding and Marketing Designer

Timeline

8 weeks

Tools

Adobe Illustrator

Figma

Photoshop

What I Did

Logo Design

Bottle Label Illustrations

Promotional Materials Design

Objective

Wildcard Brewing Co. required a cohesive series of craft beer labels designed to function both individually and as a unified collection. The project also included promotional materials to extend brand visibility across print and digital channels.

Process

I built a geometric visual system inspired by royal playing cards, using mirrored abstract illustrations to differentiate each product. A bold slab serif typeface unified the collection across packaging and brand assets. The system was adapted into a magazine advertisement and social media campaign to ensure cross-platform consistency.

Flay lay of the red label design showing the layout and composition of everything.

Flay lay of the blue label design showing the layout and composition of everything.

Flay lay of the yellow label design showing the layout and composition of everything.

Mockup of the red label design shown on beer bottles. Different perspective are displayed to show the whole design of the label on the bottle.

Mockup of the blue label design shown on beer bottles. Different perspective are displayed to show the whole design of the label on the bottle.

Mockup of the yellow label design shown on beer bottles. Different perspective are displayed to show the whole design of the label on the bottle.

Mockup of the magazine ad placed into a magazine.

Print advertisement developed to extend the packaging identity into editorial environments.

Mockup of the social media ads placed into an iphone.

Digital promotional assets designed to reinforce the bottle collection across social platforms.

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