New Marketing Campaign
London Food Bank
A community-focused awareness campaign promoting sustainable food access through the Farm in a Box initiative.
My Role
Marketing Designer
Timeline
2 weeks
Tools
Photoshop
Figma
Procreate
After Effects
What I Did
Logo Design
Illustrations
Promotional Materials Design
Web Design
Video Animation
*Note: This project was developed in collaboration with a local non-profit organization as part of a team-based course initiative. The work shown reflects my individual contribution to the campaign.
Objective
The London Food Bank required an awareness campaign to introduce its proposed Farm in a Box initiative, a program designed to grow fresh produce within a repurposed shipping container to support local food access. The goal was to communicate the value of this initiative while building early awareness and encouraging community support through clear and approachable messaging.
Subtitle
I developed a multi-platform campaign including billboards, a bus shelter advertisement, and social media assets. A hand-drawn illustration style was used to create warmth and approachability. The central visual concept features a paper grocery bag with fruits and vegetables emerging from it, symbolizing abundance made possible through the initiative. Colour-coordinated billboard variations and digital adaptations ensure consistency across all touchpoints while maintaining strong visual impact.
